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Commercial outreach

The MSC has joined forces with some of the world's leading retailers, brands and seafood businesses to help them meet customer expectations and increase their sustainable seafood offer. Many have placed the MSC at the centre of sustainable seafood policies.

Raise awareness with consumers

The MSC blue ecolabel gives everyone an easy way to make the best environmental choice when shopping or dining out. Our communications and marketing activities raise awareness of our ecolabel.

MSC - Standard for sustainable fishing and seafood traceability

The MSC has developed standards for sustainable fishing and seafood traceability. Both standards meet the world's toughest best practice guidelines and are helping to transform global seafood markets.

Fisheries outreach

MSC offer fisheries around the world a way to be recognised and rewarded for good management. By working in partnership with sustainable fisheries to create a market for sustainable seafood, other fisheries are incentivised to change their practices.

Our MSC-number: C-BV-1-HUKX21-SE.